When I look back on my childhood, my first memories are of me drawing and sketching because I love to create things. There was always a big idea in my head waiting to get on paper. For as long as I can remember it has been my passion, and has been a constant in my life. Needless to say, I love being creative – to have found a career that allows me to experiment and apply my passion daily, has been amazing. My passion has taken me from big agencies to small agencies across so many of Canada’s, and the world’s, biggest brands. It has been a great journey with a plethora of learning. The best results I have ever been part of are when the brand, the idea and the strategy are the clear driving forces behind design and execution. Beautiful design that represents powerful idea-out thinking is what drives us at Lemonade Limited and what I am most proud of- that we are all so committed to the creative process. Solving our client’s challenges and helping them build equity, is what drives me, and unites us. To join forces with our talented team and bring all my experience with me, has helped create an environment, and vision, that the restless artist inside wanted to be apart of all along. Brand experience: PepsiCo, ConAgra Foods, Best Buy Canada, BMO, BMW, DKNY, HP, IKEA, Ontario Toyota Dealers Association, Toronto Mount Sinai Hospital, Globe & Mail, Unilever, World Wildlife Fund and Yum! Canada.