Freshly squeezed lemonade coming right up ...

James

"Partner, Strategy"

What I love most about being in this business is collaborating with clients and the feeling of achieving results, together. Our client's corporate visions, become ours, their strategic objectives drive us as if we were sitting in desks beside them. We have no agenda other than great work and long lasting relationships. I am incredibly lucky and humbled to be working with the team at Lemonade Limited, I get so excited seeing the powerful creative that our team produces, like giddy excited. I think my biggest strength is perspective. I have worked in so many unique situations, both client-side and agency side, Not for profit, and for profit. From financial services, QSR, CPG, automotive, sports marketing & sponsorship to health and wellness & alcohol/beverage. Put both B2B and B2C in the mix and experience with all marketing levers (strategy, branding, TV, broadcast, digital, social, print, direct, events, OOH, trade, retail and sponsorship). I have learned three things 1) no matter the industry or vertical, humans share common characteristics in their curiosity, desire to make people's lives better and ambition to be part of something a little bigger. 2) Without strong, imaginative and confident clients that believe in us, no great work would ever get done. It's not that we work for our clients, we work with them, but none of this would exist without their belief, vision and trust. 3) The answer is always YES. Brand experience: Scotia Bank, BMO, Sprott, Canadian Securities Institute, KFC, Taco Bell, Pizza Hut, Bell, Diego, Pepsico, National Basketball Association, Samsung, MGD, St. George's Golf and Country Club.