Single-digit returns and low interest rates have become commonplace. Advisors are being forced to re-think how they look for yield in their portfolios while having to accept the reality of taking on more risk. Equity markets have not recovered as expected and fixed income is yielding very little. Financial advisors are struggling with a lack of return and are reaching for yield.
“Necessity has been the driving force for change and a necessity for a new approach has arrived in fixed income.”
Our strategy was to take current conditions and the “new normal” and position Sprott Asset Management as an alternative solution based on the idea that throughout history, necessity has been the driving force for change and a necessity for a new approach has arrived in fixed income.
Idea: the next evolution in fixed income.
Execution: there is one image that is synonymous with innovation and evolution - the human evolution chart. This chart shows the progression from Australopithecus to Homo Sapien and represents the course of human history and how adaptation has been a necessity of survival. In our case, this necessity for change and alternative thinking provided by Sprott represents the next step in fixed income. Our strategy was to take this very recognizable concept and take it a step further and evoke curiosity and a bridge to Sprott's Alternative Income approach.+ -