No really, you're drooling.
The Pickle Barrel is a favourite go-to in the greater Toronto area, from humble beginnings over 40 years ago, to category leader today. One thing has been constant in their journey over the past four decades: dedication to providing real, fresh meals, everyday. When establishing a relationship with the Pickle Barrel team, we could not help thinking how cool it was to be working on a brand that we all have great memories with, after all, memories and family meals go hand in hand.
Our first project with the Pickle Barrel team was to bring their brand to life in the digital space. How does a brand transcend into digital? Simple, with focus and commitment to the brand idea, in this case: Real Fresh Food. Being in the food business, appetite appeal is a baseline requirement; our goal was to create category leading photography and motion that highlight the application of Real Fresh Food online. Browse through the site and see how this immersive Real Fresh Food story comes to life as the centerpiece of this digital experience. Live dynamic menus for all Pickle Barrel locations and a fluid user experience help elevate the site from mouthwatering to an all-encompassing Real Fresh Food journey. Please, DO NOT lick your screen, there are 11 Pickle Barrel locations to enjoy – find them at pickelbarrel.ca.
Our role: Digital strategy, design strategy, photography, video, copywriting and technical development.+ -