Freshly squeezed lemonade coming right up ...

There's a new spook crew in the hood

The St Joseph’s Health Centre community came together on Bloor West to celebrate another great Halloween Fest full of fun and activites. Families, friends, business’ and many others were out in full support to raise awareness and donations for their hospital.

This year we created four monster characters to lead the campaign and engage with the community. There were contests to ‘spot the monster’ in the neighbourhood, take a picture and post it to win great prizes. The monsters were spotted in and out of the hospital to help with fundraising objectives and create excitement around the event.

 As per every year, despite some rain, the “Toronto West Halloween Fest” was a big hit and attendance continues to increase. Make sure to join us next year!

"What can I say about Lemonade, Melinda and the team... they take care of us. They think of things before we do, anticipate, have AMAZING ideas and then execute them on time and on budget. They are always available and they care - about the final product, about the success of the campaign, and they keep everything well organized. Lemonade is a well-oiled machine that we're glad to have in our corner."

– Janet Gunn, Director of Marketing, St. Joseph's Health Centre Foundation

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Character Development

Strategy, creative, social, website, posters, ads, OOH, brochures and event materials.