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Share Your Light

January 9th, 2017

What a magical time of the year – the holidays! This year’s Share Your Light was held outside in the courtyard with vendors set up with hot chocolate, soup, health & wellness, lights, dance, music and of course, Santa. It was a lovely night and a huge turnout for the lights festival.

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St. George’s website receives honors from Awwwards

April 1st, 2016

Explore the site at and more projects on our home page in the Our Work section. Nice to see it all come together from strategy and ideation to execution. Special thanks to Brent Foster for photography/video production and Karl Pawlowicz for site development. Kudos team!

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My children have restored my faith in marketing

March 27th, 2016

I think sometimes the tail wags the dog and we forget about the timelessness of art, creativity and ideas. As marketers, we can get caught up talking about technology and tactical competencies and I think it pulls us away from some important principles. My children have reminded me what was important 70 years ago in marketing & advertising is still the driving force of brand engagement, today. When children arrive, life’s learning curve gets steep, fast. My kids are five and three, by no means am I an expert: I

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Felix the spreadsheet maniac

March 25th, 2016

Sharon’s little helper. Felix’s Friday is spent highlighting the team’s priorities.

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Every glass of Lemonade

January 18th, 2016

    Close your eyes, well don’t actually close your eyes then you can’t read this, maybe take a deep breath and clear your mind.  Okay, now take 10 seconds and think back to your first childhood memory. No really, try it. A rolodex of images are probably moving through your mind. In that rolodex, try and find a memory that reminds you of the first time you felt inspired by the idea of changing the world around you. For many of us, that moment was our foray into entrepreneurship. Out

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Ride for St. Joe’s

January 4th, 2016

  Every year St. Joe’s runs their “Cycle 4 St. Joe’s” campaign where patients, neighbours, families and hard-core cycle enthusiasts can sign up and ride to raise donations. We wanted the messaging to be more personal and for riders to be proud of the community and their hospital. This year, one of our very own, Anthony and his family rode in support of the cause. There was a great turnout and we were proud to be apart of the team!    

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